Not only will this help you dominate your local market, but Local SEO strategies also reduce the overall amount of time and resources you need to spend to rank well. There are several ways your business can engage your customers on a local level, but use long-tail keywords (previous point) with location variations on your website pages and throughout your online marketing content. Along the way, some Jacksonville FL SEO practitioners figured out ways to trick the algorithm into thinking their site was more relevant and authoritative than it actually was. It’s important not to use the H1 tag more than once per page, as it could result in an over-optimisation penalty with Google. Edit all of your business’s information so that it’s correct, making sure of course that you’re using consistent NAP.
However, many modern content management systems, like Squarespace or WordPress, enable you to build and edit a website with no coding knowledge. Many companies try to take a do-it-yourself mentality to SEO implementation in Jacksonville FL that ends with them sloppily stringing together popular search terms or stuffing keywords on contextually irrelevant web pages. No matter how big or small your organization may be, you can never have enough Facebook or Google+ followers. As a result, your optimization and social media work will go without a hitch, and you’ll be able to fine tune the particulars of the campaign as you see fit. For instance, a local woman’s shoe store might not be able to compete with a company like Zappos for a short, common keyword like “high heels,” but would probably have much better luck using a more targeted phrase like “women’s wide width dress shoes in [geo location]”.